Powered by:
Powered by:
IBM
IBM
Digital Marketing
Digital Marketing
Master Digital Marketing & Explode Your Brand Growth in just 3 Months! (Become a Marketing Magnet)
Master Digital Marketing & Explode Your Brand Growth in just 3 Months! (Become a Marketing Magnet)
Master Digital Marketing & Explode Your Brand Growth in just 3 Months! (Become a Marketing Magnet)
DURATION
3 months
Intensive
MODE
LIVE Online
Intensive
FORMAT
Hybrid
Hands-on, Theoretic
STARTING
June, 2024
Program Details
Program Details
Program Details
Unleash your inner marketing guru with our Pre-Graduation Program in Digital Marketing, powered by META! Dive deep into the in-demand skills that are transforming businesses today. Master content creation, search engine optimization (SEO) to dominate online searches, and social media and email marketing strategies to engage audiences. Learn how to build strong brands and leverage analytics to track and optimize your campaigns. Get ready to graduate with the skills to take any brand or business to the top – all before you even step into the workforce! Enroll now and get a head start on your digital marketing career.
Unleash your inner marketing guru with our Pre-Graduation Program in Digital Marketing, powered by META! Dive deep into the in-demand skills that are transforming businesses today. Master content creation, search engine optimization (SEO) to dominate online searches, and social media and email marketing strategies to engage audiences. Learn how to build strong brands and leverage analytics to track and optimize your campaigns. Get ready to graduate with the skills to take any brand or business to the top – all before you even step into the workforce! Enroll now and get a head start on your digital marketing career.
Unleash your inner marketing guru with our Pre-Graduation Program in Digital Marketing, powered by META! Dive deep into the in-demand skills that are transforming businesses today. Master content creation, search engine optimization (SEO) to dominate online searches, and social media and email marketing strategies to engage audiences. Learn how to build strong brands and leverage analytics to track and optimize your campaigns. Get ready to graduate with the skills to take any brand or business to the top – all before you even step into the workforce! Enroll now and get a head start on your digital marketing career.
Who should enroll?
Who should enroll?
Who should enroll?
- You are new to the digital marketing field and eager to learn the fundamentals.
- You have a keen interest in understanding digital marketing concepts.
- You are looking to transition into the dynamic field of digital marketing.
- You want to stay competitive and versatile in your current job or industry.
- You are new to the digital marketing field and eager to learn the fundamentals.
- You have a keen interest in understanding digital marketing concepts.
- You are looking to transition into the dynamic field of digital marketing.
- You want to stay competitive and versatile in your current job or industry.
Join our community to learn, connect with like-minded peers, and get updates on the scholarship test
Limited Seats in the Cohort
APPLY NOW
TEACHING PLAN (3 Month Program)
Week 1
Session 1: Overview of Digital Marketing
- Introduction to Digital Marketing
- Key Components of Digital Marketing
- Benefits of Digital Marketing
- Digital Marketing Channels & Strategies
Session 2: Market Research
- Importance of Market Research
- Tools for Market Research
- Market Research Techniques
Session 3: WordPress Website Building
- Introduction to WordPress
- Setting Up a WordPress Site
- Choosing and Customizing Themes
- Adding and Managing Plugins
- Creating and Organizing Content
- SEO Basics for WordPress
Week 1
Session 1: Overview of Digital Marketing
- Introduction to Digital Marketing
- Key Components of Digital Marketing
- Benefits of Digital Marketing
- Digital Marketing Channels & Strategies
Session 2: Market Research
- Importance of Market Research
- Tools for Market Research
- Market Research Techniques
Session 3: WordPress Website Building
- Introduction to WordPress
- Setting Up a WordPress Site
- Choosing and Customizing Themes
- Adding and Managing Plugins
- Creating and Organizing Content
- SEO Basics for WordPress
Week 1
Session 1: Overview of Digital Marketing
- Introduction to Digital Marketing
- Key Components of Digital Marketing
- Benefits of Digital Marketing
- Digital Marketing Channels & Strategies
Session 2: Market Research
- Importance of Market Research
- Tools for Market Research
- Market Research Techniques
Session 3: WordPress Website Building
- Introduction to WordPress
- Setting Up a WordPress Site
- Choosing and Customizing Themes
- Adding and Managing Plugins
- Creating and Organizing Content
- SEO Basics for WordPress
Week 2
Session 4: Search Engine Optimization (On-page)
- Introduction to On-page SEO
- Keyword Research and Optimization
- Meta Tags (Title, Description)
- URL Structure
- Content Optimization
- Internal Linking
- Image Optimization
- Mobile-friendliness
Session 5: Search Engine Optimization (Off-page)
- Introduction to Off-page SEO
- Link Building Strategies
- Social Media Signals
- Guest Blogging
- Influencer Outreach
- Online Reputation Management
- Local SEO
- Monitoring Backlinks
Session 6: Google Analytics 4
- Introduction to Google Analytics 4
- Setting Up GA4
- Understanding the GA4 Interface
- Tracking User Behavior
- Setting Up Events and Conversions
- Analyzing Reports and Insights
- Custom Reports and Dashboards
- Integrating GA4 with Other Tools
Week 2
Session 4: Search Engine Optimization (On-page)
- Introduction to On-page SEO
- Keyword Research and Optimization
- Meta Tags (Title, Description)
- URL Structure
- Content Optimization
- Internal Linking
- Image Optimization
- Mobile-friendliness
Session 5: Search Engine Optimization (Off-page)
- Introduction to Off-page SEO
- Link Building Strategies
- Social Media Signals
- Guest Blogging
- Influencer Outreach
- Online Reputation Management
- Local SEO
- Monitoring Backlinks
Session 6: Google Analytics 4
- Introduction to Google Analytics 4
- Setting Up GA4
- Understanding the GA4 Interface
- Tracking User Behavior
- Setting Up Events and Conversions
- Analyzing Reports and Insights
- Custom Reports and Dashboards
- Integrating GA4 with Other Tools
Week 2
Session 4: Search Engine Optimization (On-page)
- Introduction to On-page SEO
- Keyword Research and Optimization
- Meta Tags (Title, Description)
- URL Structure
- Content Optimization
- Internal Linking
- Image Optimization
- Mobile-friendliness
Session 5: Search Engine Optimization (Off-page)
- Introduction to Off-page SEO
- Link Building Strategies
- Social Media Signals
- Guest Blogging
- Influencer Outreach
- Online Reputation Management
- Local SEO
- Monitoring Backlinks
Session 6: Google Analytics 4
- Introduction to Google Analytics 4
- Setting Up GA4
- Understanding the GA4 Interface
- Tracking User Behavior
- Setting Up Events and Conversions
- Analyzing Reports and Insights
- Custom Reports and Dashboards
- Integrating GA4 with Other Tools
Week 3
Session 7: What is Email Marketing and Email Marketing Tools
- Benefits of Email Marketing
- Types of Email Campaigns
- Email Marketing Best Practices
- Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)
- Setting Up and Managing Email Lists
Session 8: What is Branding and the Purpose of Branding
- Introduction to Branding
- Elements of a Brand (Logo, Tagline, Visual Identity)
- Importance of Branding
- Building Brand Awareness
- Brand Positioning and Differentiation
- Consistency in Branding
Session 9: Live Assignment on Branding
- Developing a Brand Strategy
- Creating a Brand Identity
- Crafting a Brand Message
- Presenting and Refining Branding Concepts
- Implementing Branding Across Channels
Week 3
Session 7: What is Email Marketing and Email Marketing Tools
- Benefits of Email Marketing
- Types of Email Campaigns
- Email Marketing Best Practices
- Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)
- Setting Up and Managing Email Lists
Session 8: What is Branding and the Purpose of Branding
- Introduction to Branding
- Elements of a Brand (Logo, Tagline, Visual Identity)
- Importance of Branding
- Building Brand Awareness
- Brand Positioning and Differentiation
- Consistency in Branding
Session 9: Live Assignment on Branding
- Developing a Brand Strategy
- Creating a Brand Identity
- Crafting a Brand Message
- Presenting and Refining Branding Concepts
- Implementing Branding Across Channels
Week 3
Session 7: What is Email Marketing and Email Marketing Tools
- Benefits of Email Marketing
- Types of Email Campaigns
- Email Marketing Best Practices
- Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)
- Setting Up and Managing Email Lists
Session 8: What is Branding and the Purpose of Branding
- Introduction to Branding
- Elements of a Brand (Logo, Tagline, Visual Identity)
- Importance of Branding
- Building Brand Awareness
- Brand Positioning and Differentiation
- Consistency in Branding
Session 9: Live Assignment on Branding
- Developing a Brand Strategy
- Creating a Brand Identity
- Crafting a Brand Message
- Presenting and Refining Branding Concepts
- Implementing Branding Across Channels
Week 4
Session 10: Prompting with ChatGPT
- Understanding Prompt Engineering
- Use Cases for ChatGPT in Marketing
- Enhancing Customer Engagement
- Automation with ChatGPT
Session 11: Content Marketing
- Introduction to Content Marketing
- Content Strategy Development
- Types of Content (Blogs, Videos, Infographics)
- Content Creation Process
- Content Distribution Channels
- Measuring Content Performance
Session 12: Copywriting Curriculum
- Fundamentals of Copywriting
- Writing Compelling Headlines
- Crafting Persuasive Copy
- SEO Copywriting Techniques
- Call-to-Action (CTA) Strategies
- Copywriting for Different Platforms (Web, Email, Social Media)
Week 4
Session 10: Prompting with ChatGPT
- Understanding Prompt Engineering
- Use Cases for ChatGPT in Marketing
- Enhancing Customer Engagement
- Automation with ChatGPT
Session 11: Content Marketing
- Introduction to Content Marketing
- Content Strategy Development
- Types of Content (Blogs, Videos, Infographics)
- Content Creation Process
- Content Distribution Channels
- Measuring Content Performance
Session 12: Copywriting Curriculum
- Fundamentals of Copywriting
- Writing Compelling Headlines
- Crafting Persuasive Copy
- SEO Copywriting Techniques
- Call-to-Action (CTA) Strategies
- Copywriting for Different Platforms (Web, Email, Social Media)
Week 4
Session 10: Prompting with ChatGPT
- Understanding Prompt Engineering
- Use Cases for ChatGPT in Marketing
- Enhancing Customer Engagement
- Automation with ChatGPT
Session 11: Content Marketing
- Introduction to Content Marketing
- Content Strategy Development
- Types of Content (Blogs, Videos, Infographics)
- Content Creation Process
- Content Distribution Channels
- Measuring Content Performance
Session 12: Copywriting Curriculum
- Fundamentals of Copywriting
- Writing Compelling Headlines
- Crafting Persuasive Copy
- SEO Copywriting Techniques
- Call-to-Action (CTA) Strategies
- Copywriting for Different Platforms (Web, Email, Social Media)
Week 5
Session 13: What is E-commerce
- Key Components of E-commerce
- E-commerce Business Models
- E-commerce Platforms Overview
Session 14: Types of E-commerce
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Consumer-to-Consumer (C2C)
- Consumer-to-Business (C2B)
- Mobile Commerce (M-commerce)
- Social Commerce (S-commerce)
Session 15: Doubt Class
- Q&A Session
- Clarification of Concepts
- In-depth Discussion on Challenging Topics
Week 5
Session 13: What is E-commerce
- Key Components of E-commerce
- E-commerce Business Models
- E-commerce Platforms Overview
Session 14: Types of E-commerce
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Consumer-to-Consumer (C2C)
- Consumer-to-Business (C2B)
- Mobile Commerce (M-commerce)
- Social Commerce (S-commerce)
Session 15: Doubt Class
- Q&A Session
- Clarification of Concepts
- In-depth Discussion on Challenging Topics
Week 5
Session 13: What is E-commerce
- Key Components of E-commerce
- E-commerce Business Models
- E-commerce Platforms Overview
Session 14: Types of E-commerce
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Consumer-to-Consumer (C2C)
- Consumer-to-Business (C2B)
- Mobile Commerce (M-commerce)
- Social Commerce (S-commerce)
Session 15: Doubt Class
- Q&A Session
- Clarification of Concepts
- In-depth Discussion on Challenging Topics
Week 6
Session 16: What are Google AdWords and Google AdSense
- Introduction to Google AdWords
- Benefits of Google AdWords
- Introduction to Google AdSense
- Benefits of Google AdSense
- Differences Between AdWords and AdSense
Session 17: Types of Google Ads and Introduction to YouTube Ads
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
- Introduction to YouTube Ads
- Types of YouTube Ads
Session 18: All About YouTube Ads and Marketing
- Setting Up YouTube Ads
- Creating Effective Video Ads
- Targeting Options for YouTube Ads
- Analyzing YouTube Ad Performance
- YouTube Marketing Strategies
- Optimizing Your YouTube Channel
- Building an Audience on YouTube
Week 6
Session 16: What are Google AdWords and Google AdSense
- Introduction to Google AdWords
- Benefits of Google AdWords
- Introduction to Google AdSense
- Benefits of Google AdSense
- Differences Between AdWords and AdSense
Session 17: Types of Google Ads and Introduction to YouTube Ads
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
- Introduction to YouTube Ads
- Types of YouTube Ads
Session 18: All About YouTube Ads and Marketing
- Setting Up YouTube Ads
- Creating Effective Video Ads
- Targeting Options for YouTube Ads
- Analyzing YouTube Ad Performance
- YouTube Marketing Strategies
- Optimizing Your YouTube Channel
- Building an Audience on YouTube
Week 6
Session 16: What are Google AdWords and Google AdSense
- Introduction to Google AdWords
- Benefits of Google AdWords
- Introduction to Google AdSense
- Benefits of Google AdSense
- Differences Between AdWords and AdSense
Session 17: Types of Google Ads and Introduction to YouTube Ads
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
- Introduction to YouTube Ads
- Types of YouTube Ads
Session 18: All About YouTube Ads and Marketing
- Setting Up YouTube Ads
- Creating Effective Video Ads
- Targeting Options for YouTube Ads
- Analyzing YouTube Ad Performance
- YouTube Marketing Strategies
- Optimizing Your YouTube Channel
- Building an Audience on YouTube
Download Complete 3 Months Plan
Download Complete 3 Months Plan
CAREER DEVELOPMENT TRACK
Pregrad Career Assist Access
Mentoring
career-specific resume tailoring
Personal Branding
Build and showcase your skills in public
Strategic LinkedIn profiling
Community Session
Strengthen Communication
Improve presentation skills
Interview Preparation
Mock community sessions & GD
Art of negotiation
Domain workshops/Masterclasses
Masterclasses from professionals
HR Session
Career Kick-start
Internship/Freelance/ Applications & Interview
Placement assistance in final year
Total Fee of the Program
₹ 23600/- Including tax
(Non-refundable)
0% cost EMI Option Available*
EMI options for admission will not be available on discounted Fee or admission through scholarship
APPLY NOW
Live Learning delivered by Industry veteran
Sessions Backup
Hands-On Projects & Challenges
Global Certifications
Access to Career Assist cell*
Payment gateway Razorpay
FAQ
Is this course for Beginner, Intermediate, and Advanced level?
What is the duration of this Program?
Is it possible to shift my batch?
Is this course for Beginner, Intermediate, and Advanced level?
What is the class schedule for the Program?
Will I be provided with recordings of classes and how long will we have access to it?
What is the role of the mentor?
What are the profiles of the mentors?
How often does the new Batch start?
When will we be getting internship opportunities?
How is placement at Pregrad?
What is the success rate of the Pregrad's Pre-graduation Program?
G Block Sector 6, Noida, Uttar Pradesh - 201301
hello@pregrad.in
+91 9971300194
G Block Sector 6, Noida, Uttar Pradesh - 201301
hello@pregrad.in
+91 9971300194